Sister company to Advanced Parking and appears to be a payments processor. Run and owned by David Hyde, another South African but resides in Israel.
More on this company on the main PADI website.
Stage 1 - Notice to Driver
A Notice to driver either has to be place on the car or handed to the driver, otherwise it is treated differently under the legislation i.e has to be with the Keeper within 14 days for the Keeper to be held liable.
Stage 2 - Notice to Keeper
Stage 2a - Reminder to Keeper
Some companies send out a reminder 7 days after the Notice to Keeper letter. This confuses people as they think they have lost the chance to appeal. You haven't. You can still appeal within the 28 days though there is no legal reason why you cannot appeal at any time to "mitigate" loss.
Stage 3 - Appeal Rejection
Everyone gets a rejection but this is your chance to appeal to the POPLA to get it cancelled.
The signs have two purposes. The first is to warn drivers of entering a controlled space and the second is the terms applicable to that space. Missing and confusing signs are just part of the business model for parking companies so take your own pics.
Company number: 09465654
Address: 20 Coxon Street Spondon, Derby DE21 7JG