Small company run and owned by Abraham Saliba. They have a "colourful" past if you google their name. Tend to stick to the London area. Moved from the BPA to the IPC on 01/05/2016.
You can read more about their business "model" on the Daily Mail website here.
Stage 1 - Notice to Driver
Stage 2 - Notice to Keeper
Stage 2a - Reminder to Keeper
Some companies send out a reminder 7 days after the Notice to Keeper letter. This confuses people as they think they have lost the chance to appeal. You haven't. You can still appeal within the 21 days though there is no legal reason why you cannot appeal at any time to "mitigate" loss.
Stage 3 - Appeal Rejection
Everyone gets one of these but this is your chance to appeal to the Ombudsman to get it cancelled.
Company number: 07437795
Address: 1 High Street, Iver SL0 9ND